List Building Lead Magnets

If you want to convert prospects into paying customers, the first order of business is to find a good way to communicate with them. With a reliable communication channel, you can start to build a relationship in which your target customers know, like, and trust you. That ‘know, like, trust’ equation is the basis of all repeat sales. It’s also extremely difficult to build unless you can communicate regularly.

What’s the best way to communicate with your prospective customers?

Email. It may sound outdated, but for most demographic groups, email is still a primary form of communication which people check daily. Once you have someone’s email address, you have a direct channel for building a relationship. The best part is that you have control over that channel.

While people have the option of opening your email or not, there’s no third party company who can randomly take away your contact list. There’s no social media company who decides whether people see your message or not. And there’s no search engine that calculates whether to show your information or not.

But how do you obtain those email addresses in the first place?

One of the best ways is to create a ‘lead magnet’ that’s so irresistible that your target audience will be eager to provide their email address.

By the time you complete this course, you’ll be able to:

• Explain what a lead magnet is and why they are important
• Identify the goal for your lead magnet
• Define the target market for your lead magnet
• Identify a topic and format for your lead magnet
• Create your ideal lead magnet
• Draft the content of your web form and opt-in page for sign-ups
• Identify how you will deliver your lead magnet
• Outline your follow up emails
• Select ways to promote your lead magnet
• Assess the effectiveness of your lead magnet